Content Marketing Best Practices: The Things You Think Are True
I love reading about content marketing best practices. I devote a good chunk of time each morning to keeping up with what’s going on in the industry. But I don’t let best practices give me my marching orders. And neither should you. Content marketing best practices were designed for big companies with big resources Here’s the thing: Content marketing best practices were designed for big companies with big resources — not for small- and mid-sized businesses, solopreneurs, consultants, etc. I don’t dispute their effectiveness, but I do insist on giving a nod to reality.