Content Marketing ROI: 5 Ways To Measure Content Marketing Success
Content marketing is everywhere. Indeed, you are reading a piece of content marketing right now. Whether it's a blog, a podcast, or a video, you can't move for content that someone is using to market their business. It is, of course, nothing new. Content marketing is as old as business itself. People were telling stories in days of old; then they handed out leaflets when printing became cheap enough to use. Before the Internet came along, savvy marketers used content in the form of booklets, books, and well-placed articles in newspapers and magazines. Many marketers still do that today – wisely.