Content Marketing: Still a Priority, Still Misunderstood
A few years back, content marketing narrative was primarily concerned with increasing awareness. A trend was emerging around delivering great content along with a great service or product. Now, in 2017, the narrative is less “Start doing content marketing,” and more “Why is everyone doing blogs?”
This year, more than 90% of marketers are either increasing their content marketing budgets, or at least keeping them the same, according to a recent study by GetResponse and the Content Marketing Institute; which surveyed more than 2,500 marketers from mostly B2C and mixed B2B-B2C businesses around the world.
This is great news for content marketing evangelists (no more preaching at conferences). But the study also claims that marketers are still struggling to measure content marketing.