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Content Marketing vs Public Relations (Infographic)

The Content Council on April 20, 2017 - 10:24 am in Strategy

Effective communication with customers and audience is a crucial element in order to attract and retain their attention towards your brand at the right time. Since the early days of marketing, one of the primary focus of the business arena is to discover new medium in order to send their message across their wide pool of audience. And as such, T.V, radio and print ads have thrived, and a decade before the turn of the century, dot-coms have also flourished.

In today’s digital age, two major practices have now gained the spotlight not only because it helps companies catch their audience’s attention, but also enables them to establish a stronger relationship with them – the content marketing and public relations.

In summary, here are the key takeaways from the infographic below from CJG Digital Marketing which present to us the differences and the convergences of these two marketing strategies – the content marketing and public relations.

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