Content Types: Infographics
Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers.
In fact, a recent Buzzsumo report found that original research (i.e. data you gather yourself) drives website traffic and social shares.
But data can also be very dry and boring. And the most intellectual audience in the world will lose interest in your marketing if you don’t give that data some compelling, valuable context.
Not to mention, few people want to share plain ol’ data with their friends, peers, colleagues or leadership.