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Digital Marketing: Will You Commit or Cop Out?

The Content Council on July 20, 2017 - 8:43 am in Digital

It’s been 12 years and going strong and I’ve been trying to do my best to help clients not just sustain their presence on the web but also benefit from it.

While providing end-to-end digital marketing services, I see a huge disconnect between what we offer – as digital marketing agencies, freelancers, and full-time employees who are often tasked with the job of making a business’s web presence count – and what clients expect.

Blame it on the way Internet has evolved or maybe the basic human psyche, but somehow, clients suffer the “Instant Results Syndrome”.

Clients want everything yes’day.

With digital marketing, there are no instant results (and no, the immediate clicks off your paid advertising campaigns don’t qualify, even if you managed to get results).

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