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Distribution: Winning The Last Mile In Content Marketing

The Content Council on April 12, 2018 - 9:58 am in Strategy

He was in the digital software storage business, but he said a common “build it and they will come” philosophy leads many efforts to an early grave. All great business concepts must have a well-reasoned, proactive approach to distribution. The same can be said for your content marketing efforts.

This is a story about “the last mile” and how you're losing if you’re not planning and managing it for how, where, why and when your target audience might come upon it.

Read More at Forbes

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