Does A Soft Sell Conflict With Content Marketing Analytics?
I was recently leading a client workshop where I get a question that I had never heard before, Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell? Let me unpack the context of the question, so that it is clearer. When I counsel clients on content marketing, I dont take an idea-led, come up with some catchy headlines sort of approach. Sure, good ideas and click-worthy headlines are important, but it isn’t where you start.