Facebook’s first print magazine – will it ‘Grow’ (or go up in smoke?)
Those who know only a little about some of the world’s more weird and wonderful magazines, will be aware that Grow Magazine is the most ‘quintessential cannabis horticulture magazine’ in the world, available in all 50 US states, and Canada. This does beg the question: why did Facebook decide to give its first official magazine the same name? More pertinently, why did the social media platform, which insists it’s not a publisher, decide to put out a magazine at all?
The launch issue of Grow, “a quarterly magazine for business leaders” – by Facebook – quietly made its appearance in business class lounges at Heathrow and a few more exclusive spots in and around London in early June. Simply labelled as ‘Issue one’ the large format magazine runs a white on black cover image of Swedish retail “guru” Oscar Olsson, who is – according to the magazine’s cover line – “H&M’s millennial whisperer”.