Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
Every week lately, there seems to be a new article about the pitfalls of influencer marketing.
An agency created fake influencers to see if they could get sponsorship deals (spoiler: they did). The FTC is cracking down on influencers and celebrities who don’t disclose their relationships with brands. Instagram employees are selling verification at a premium to those who want to raise their profile. Based on the headlines, it seems that influencer marketing is rife with shady practices. Don’t believe it—using trustworthy influencers is still an effective way to get the word out about your brand, products or services.