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Faster, cheaper, quicker: How WPP plans to become a ‘modern’ business and ease clients’ ‘frustrations’

The Content Council on September 6, 2018 - 10:39 am in Strategy

A renewed focus on clients, agility, creative and attracting talent are at the top of WPP new CEO’s agenda as the business looks to become a “much more modern and contemporary company” that can compete more “aggressively” with consultancies, Google and Facebook.

During an investor call this morning (4 September), Mark Read said WPP has not been moving quickly enough and needs to become a simpler business that is easier for “frustrated” clients to access. This despite the fact WPP returned to growth for the first time in a year, with like-for-like revenues up 2.4% in the three months to June.

“Where clients are taking work in-house, they’re frustrated with what we’re doing,” Read said. “They’re not in-sourcing because it’s cheaper, they think they can do it better. We need to do things better, faster, cheaper and quicker.”

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