Fresh Content Marketing Ideas for Your B2B Buyer’s Journey
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of their audience at a particular stage of the buyer’s journey, and through that, patterns have emerged that pair specific formats with specific stages.
However, as B2B marketing becomes more conversational and personalized, try mixing up the formats that you use at each stage to really engage with prospects and customers in a memorable and meaningful way.