A Functional Guide to Content Marketing
The Nashville-based content marketing agency iostudio, which has created content for the likes of the Army National Guard, the Marines Corps Forces Special Operations Command, Department of the Interior and UPS (among many others), has produced a free guide to functional content marketing; at the root of it is iostudio’s Gene Bedell and Keith Kawasaki’s collective methods they’ve employed in their practice over the years. “We made sure that the essence of what we included has been translated in some way, shape, or form from the work that we’ve been doing,” said Gene. The pair also wanted it to be useful, because as Keith said: “There are a lot of PowerPoints, white papers, webinars, and conferences that have little direct impact on the work that you’re doing, with the audience that you’re working with,” said Keith. So, they wrote the field guide to be functional, informative and packed with advice that can elevate the practice of content marketing.
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