GDPR And Digital Marketing: What Do You Need To Know?
New legislation has been passed in the European Union called GDPR (General Data Protection Regulation), causing wide concern among digital marketers. The regulation will be enforced starting on the 25th of May 2018. In this article, we will explore what GDPR is about so you can be prepared.
Data forms the foundation of the online world.
For web users and consumers, personal data acts as currency: sharing it gives access to numerous services and content. For marketers, data is key to running successful campaigns; it helps us recognize site visitors, target the right people with the right content and much more. Crucially, it is our responsibility to use and store the data we’re given responsibly.