Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation
We are pretty opinionated at ExchangeWire, and we encourage opinionated conversation from our readership. We consider ourselves a forum for the industry to debate issues of the day, connected to the business of advertising and marketing technology. However, there’s one topic that you don’t hear much from ExchangeWire on – and that’s gender balance.
I’m not saying we’re silent on the matter – Becca Muir wrote a great opinion piece on the issue in our third edition of The Wire, and we’ve hosted ‘Women in Ad Tech’ networking events prior to ATS London and Singapore for the past few years. But I think it’s fair to say that we’re a little quiet on the topic.
And here’s why: achieving gender balance in our industry, or any other for that matter, is really tough and it’s not our core business. There, I’ve said it.