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Google and Facebook make up less than 5 percent of publishers’ digital revenue

The Content Council on February 8, 2018 - 9:40 am in Digital

Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still only account for less than 5 percent of publishers’ digital revenue, a new report from publisher trade group Digital Content Next shows.

Looking just at the revenue publishers make from their distributed content, across sources like Facebook Instant Articles, Google AMP and Instagram, Google and Facebook account for about 30 percent, according to the Distributed Content Revenue Benchmark Report, which will be released Feb. 8.

Read More at DigiDay

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