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Have You Incorporated Animation Into Your Content Marketing Plan?

The Content Council on June 22, 2017 - 9:09 am in Strategy

You already know this: if you’re serious about increasing your brand’s online presence and authority, you need to produce killer content.

Your content needs to entertain or educate. In other words, it needs to have an engagement factor. Having strong engagement represents success.

This is the one way that you are able to compel your readers to take what is known as a call to action (CTA). Hopefully, your CTA is something that benefits you.

According to some sources, there’s been a certain percentage of increase in businesses using animation for marketing purposes. Even going back a couple of years to 2015, there are reports of increased sales when using animation or explainer videos.

Read More at Growmap

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