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How a Fearless Content Marketing Strategy Paid Off for Under Armour, IBM, and GE

The Content Council on June 7, 2018 - 9:24 am in Brands, Strategy

There are many examples of fearless content marketing spanning both B2B and B2C organisations. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their content marketing strategy.

Here’s a look at 5 of these inspirational content marketing brands, how they’re doing it, and what you can learn from them.

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