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How Brand Loyalty Plays Out in Voice Commerce

The Content Council on August 13, 2018 - 8:54 am in Brands, Digital, Research

One downside of voice commerce is the inability to browse products before making a purchase. Instead, consumers must trust the product suggestions of voice assistants like Alexa or Siri.

According to a Digitas survey, conducted in June 2018 by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce. That’s because when buying consumer packaged goods (CPGs), the consumer tends to be familiar with the product, perhaps asking for it by name.

Read More at E-Marketer

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