How Brand Loyalty Plays Out in Voice Commerce
One downside of voice commerce is the inability to browse products before making a purchase. Instead, consumers must trust the product suggestions of voice assistants like Alexa or Siri.
According to a Digitas survey, conducted in June 2018 by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce. That’s because when buying consumer packaged goods (CPGs), the consumer tends to be familiar with the product, perhaps asking for it by name.