How GDPR and the ePrivacy Regulation Will Impact Digital Marketing Programs
The General Data Protection Regulation establishes new requirements on companies that collect, use and share data from EU citizens. In addition, an EU ePrivacy Regulation will be enforced in 2018. It provides additional particulars and complements the GDPR on the electronic communications data that qualifies as personal data, such as the requirement for consent to using cookies and opt-outs. The scope of the ePrivacy Regulation will apply to any business that provides any form of online communication service, uses online tracking technologies or engages in electronic direct marketing.