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How Much Should You Invest in Content Marketing?

The Content Council on April 20, 2017 - 10:24 am in Strategy

Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you’ll still be paying for the strategy you use, in terms of the labor and the time you personally invest.

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work, which leads to a perpetual cycle of non-investment. Others don’t know how much is appropriate to invest, and therefore can’t make a budgetary decision on whether or not to move forward.

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