How the World Is Changing for Marketers Under GDPR
Editor's Note: GDPR is a policy that currently applies to businesses within the U.K, and to businesses with customers within the U.K. It went into effect on the 25th of May.
As a Data Protection Officer, one of the most common questions I am asked by our customers and at networking events is, what are the impacts of GDPR on Marketing?
Historically, the way we have obtained consent to personal information within digital and direct marketing has often been a grey area. The Data Protection Act 1998 was predicated around the Data Protection Directive (DPD), established well over 21 years ago. It could not have possibly predicted, or have catered for, the digital age where big data has become big business.