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How to Achieve True OmniChannel Relevance

The Content Council on October 5, 2017 - 8:52 am in Strategy

Consumer-brand relationships need to be nurtured, from awareness through to acquisition and on to loyalty. But as consumer attention spans decrease and their paths to purchase increase in complexity, that is much easier said than done.

It is perhaps not surprising that 80% of consumers state that their experience with brands feels fragmented.

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