How To Be A Marketing Specialist In A Generalist World
If you're thinking of starting an agency,one of the strategies that will help you scale is choosing a niche to serve. In todays world, the barriers to entry for starting an agency are quite low. There are hundreds of thousands of agencies worldwide. Anyone with a laptop and a cell phone can start one. All you really need is your first client to pay an invoice and you're in business. But this low barrier to entry means that the competition is extreme.