How To Create Branded Content That Moves The Needle
People from across the marketing spectrum are proclaiming the power of “branded content.”
Countless news articles, think pieces and keynotes have heralded the nebulous new medium as the future of the industry. I’d even suggest that branded content risks becoming another buzzword, so overused that it loses any specific meaning at all.
Therein, however, lies a major opportunity for brands: Everyone says they’re creating branded content. But very few are doing it right, leveraging the key strategies that have helped branded content burst onto the marketing scene in the first place.
Here are simple tips for building a branded-content pipeline that moves the needle.