How To Know If Your Content Marketing Is Paying Off
Like many brands, content marketing likely makes up a good portion of your overall digital marketing strategy. As such, you've likely allocated a significant amount of your budget to your content marketing program, to the tune of 26 percentof your overall marketing budget (up to as much as 40 percent of it). But is this a wise investment? Are you getting the return on the budget and resource investment you'd hoped for?