How to Launch Your First Content Marketing Campaign
Content marketing is widely used across various industries and organizations. In fact, it's so widely used that we just assume everyone uses it and is familiar with it. So I did some research to understand the actual usage of content marketing. I came across two studies by the Content Marketing Institute, one of which stated that 89 percent of B2B marketers use content marketing. The other stated that 86 percent of B2C marketers use content marketing.
What about the remaining 11 percent and 14 percent respectively? The number of people still failing to use content marketing is huge. And I know for a fact that the reason for this isn't because the channel is ineffective. 94 percent of B2B marketers and 93 percent of B2C marketers experience success with their content marketing campaigns.
It's possible that the marketers who aren't using content marketing to promote their business are hesitating because they don't know how to do it. That's why I've decided to provide you with this handy guide on how to launch your first content marketing campaign.