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How to Measure Your Content Marketing Efforts [Infographic]

The Content Council on March 21, 2018 - 9:25 am in Creative, Strategy

Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers.

All those steps on the sales journey are important, but how, exactly, do you measure the effects of your content marketing on each of them? Brand awareness can be a vague concept, for example, and conversion could have happened thanks to any number of factors.

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