How To Put Content Into Your Content Marketing
In a previous blog post we discussed the importance of creating a content strategy to effectively attract visitors to your website and help fill your sales funnel with leads. That content strategy is the engine that drives your inbound marketing program. Content is the fuel that powers it. Nurturing each lead through their sales cycle journey requires content for each specific stage of the journey, as leads begin to looking for progressively more detailed information about your organization and its products or services.