How to Show Value to Your Clients Through Digital Marketing Measurement
When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business.
Overburdening them with leading indicators such as likes, shares, and followers should never be your end goal. It should always be clear how these metrics are leading to a business result. Otherwise, you may be doing more harm than good.
Here are some things to think about to show the value of your work through measurement.