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How to Work With a Content Marketing Agency to Create Kick-Ass Content

The Content Council on March 8, 2018 - 9:16 am in Strategy

Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses. The lush verdancy of William Faulkner; the taut machismo of Ernest Hemingway; the visceral poetry of Cormac McCarthy.

Except you won’t find any lush verdancy or visceral poetry at Tomorrow People. (Although you might find an echo of Hemingway. The King of the short sentence has lessons for any marketing writer.) Because the first thing to understand about our editorial copy is that it’s a business process. The business of generating qualified sales leads for our clients — not making anyone coo at our wordsmithing skills, however deep such skills may go.

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