How Valuable Are Case Studies For Content Marketing?
In the content marketing realm, there are dozens of types of content you could use to build your reputation, grow an audience, and make more money. Blog posts are the most common, and visual formats like infographics and videos yield a high ROI, but if you want to see the best results, it pays to invest in more in-depth material.
Original research offers many benefits—it’s unique and valuable, but the downside is that it takes a lot of time (or a lot of money, or both) to produce. So what about a hybrid, which constitutes elements of original research in a more digestible, easier-to-produce package?
This is where case studies come into play.