Immersive, Experiential, and Multisensory: Deciphering the New Digital Marketing Buzzwords
If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others (TOFU marketing, anyone?), it can still be difficult to discern what’s what.
Immersive, experiential, and multisensory are new marketing buzzwords used to describe content that includes video, events, or experiences. But what do these terms actually mean, and how are marketers utilizing these techniques to achieve their goals?
If you haven’t become familiar with them yet, expect to hear these phrases a lot more in the future. Immersive, experiential, and multisensory marketing campaigns work because they foster memorable experiences and powerful connections.