Important Marketing Budget Advice: Social Media, Blogging and Email
Social media marketing, blogging with search engine optimization (SEO) best practices and email marketing are three of the most common forms of content marketing businesses rely on. But before you jump into managing your company’s Facebook page or sending out an e-newsletter, you need to have your marketing budget in place.
Last week I shared an overview of how to create one and important considerations for your social media advertising campaign. Today I’ll focus on organic social media management, blogging for SEO and email marketing.
What are your goals for these tactics? Which ones will draw more of your focus? How much do you plan to spend on them? Before you can answer the question of the dollar amount to place on social media marketing, blogging or email marketing, it’s important you have a clear overview of all the different variables involved.