Influencer Marketing vs. Content Marketing: Which is Right for your Brand?
Content marketing is perhaps the most cost-effective method of building brand awareness. So it’s no wonder why the use of content marketing has been steadily increasing over the past several years. In 2009, content marketing strategies generated revenues of over $87.22 billion, and in 2019 it is expected to generate more than $300 billion in revenue.
Given how effective content marketing is, it naturally poses the question — should you focus on content or influencer marketing? Here’s your answer. Content marketing and influencer marketing are different pieces of the same puzzle. In fact, influencer marketing is an integral part of content marketing.