Infographics: Your Content Marketing Secret Weapon?
A strong visual content strategy can take your online presence to the next level, and help you cut through a lot of the social media noise. And one type of visual content that’s especially useful is the infographic.
People like infographics because they provide data in a way that’s quick, engaging, and easy to understand; a good infographic can be educational and paradigm-shifting without being too demanding of the reader’s mental capacity. On social media, this last point is critically important!
To get the most out of your infographics, it’s important to develop and promote them properly. Here are a few guidelines for doing just that.