Injecting Comedy Into Content
Tim Washer says he’s a comedian first, marketer second. The comedy writer, performer and producer created his first comedic video for IBM back in 2006. He said it was a huge risk, and thought he might even be fired for posting it. Yet the video, which was the first ever B2B comedy series on YouTube, went on to win Washer a Comedy Central award and earn him a promotion. Now, as the Creative Director at Cisco’s SP Marketing Group, he regularly injects humor into his content. Here he talks to Content Magazineabout why humor can be weaved into even the driest or most difficult topics, and how it can humanize a brand and change the way people feel about it, instantly.