Introducing the ‘content conversation’: The new twist in content marketing using live video
It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past decade. Years ago, I delivered a session to a standing-room-only crowd at SXSW discussing the rise of “un-advertising,” where I documented the collapse of the traditional mass media.
Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an ongoing content marketing strategy. But the rise of digital video — and especially live video — is further evolving content marketing and bringing fundamental changes to customer engagement and messaging.