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Introducing the ‘content conversation’: The new twist in content marketing using live video

The Content Council on January 30, 2018 - 9:09 am in Creative, Strategy

Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an ongoing content marketing strategy. But the rise of digital video — and especially live video — is further evolving content marketing and bringing fundamental changes to customer engagement and messaging.

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