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Is it a happy Groundhog Day for your brand?

The Content Council on February 2, 2018 - 3:12 pm in Creative, Strategy

As you wrap up this workweek on a Feb. 2 (weirdly celebrated as Groundhog Day in the USA), it’s a good time to look around and assess whether there are real symptoms to be worried about regarding the vibrancy and forward lean of your brand.

 

Just one month into a new year, is it possible your brand is mostly stuck in a seemingly interminable, steadily stultifying, same-old, same-old loop, ala Andie McDowell and Bill Murray in the 1993 film Groundhog Day?

 

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