Is it Content. Is it Advertising. Is it Irrelevant?
I posed this very question just now to my neighbour – 27 year old, Clement from Paris who works as a Visual Merchandiser and spends all night on Netflix and Twitch. After looking at me, puzzled, as though I was speaking German, he simply said, “There is the content I watch. And, there is the content I don’t watch.”
Why then do we, as an industry (and I’m including everywhere here from agencies to clients and publishers), still ask these questions?