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Is Native Advertising Sustainable For The Long Haul?

The Content Council on March 2, 2018 - 9:25 am in Digital, Research

To many consumers, these might as well be typical articles. But experienced marketers know them by another name: native advertising. It’s estimated that native ads will be responsible for 74 percent of all ad revenue by 2021, and it’s already poised to reach $21 billion this year. With a novel concept, backing by thousands of marketers and publishers, and a trajectory of exponential growth, it’s no wonder why so many people are excited about the trend.

But here’s the thing: it’s unsustainable.

Read More at Forbes

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