‘It literally makes no sense’: Facebook’s top marketer questions why so few CMOs become CEO
More must be done to increase the pipeline of marketers that move on to become CEOs. That was the rallying cry of Philippa Snare, Facebook’s head of EMEA marketing group, talking at Advertising Week Europe this morning (18 March).
She cited recent data that shows it’s 36% more likely that somebody in sales or finance will go on to become a company’s next managing director or CEO than a marketer, which she said “literally makes no sense”.
Snare highlighted McDonald’s CEO Steve Easterbrook and Tesco CEO Dave Lewis as two examples of marketers who have successfully made the transition but said there are not enough stories like this. However, she is hopeful things are starting to change as not only does marketing create great leaders, it creates “resilient leaders”, which will be all the more critical going forward.