Jacqueline Loch, VP & Group Publisher of St. Joseph Media, on how content marketing is powering Canadian publishing
The Canadian publishing market is a fascinating one – with the local media not only having to create content in two languages, but also facing fierce competition from across the border in the US.
Yet many of the issues the media companies face are global ones too – such as relationships with social media platforms, advertising strategy and harnessing content innovations such as video and voice.
Jacqueline Loch is the VP & Group Publisher of St. Joseph Media, a division of St. Joseph Communications, Canada’s largest privately owned communications company. At DIS 2019 she will be taking an in depth look at how the company has succeeded in replacing programmatic advertising with deep content marketing integrations – a strategy that has proved very popular with the brands they work with.