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Learn the Content Marketing Secret that Increases Likelihood of Purchase by 131 Percent

The Content Council on July 14, 2017 - 9:22 am in Strategy

More than 87 percent of marketing executives are increasing their expenditure on content in 2017. Increasingly, that investment is going to “early stage content”–customer-focused material that provides educational value without explicitly selling. The brand building and soft sell content that has been deemed a “fuzzy value” in seasons past is gaining in favor.

Instinctively, successful marketers are recognizing that “templated blogs”–put a keyword here, a backlink here, and insert at least 1-2 calls to action in the beginning third of your piece–are “last season.” The complaints of “unless I can see how many products that piece of copy sold, that investment was wasted” are going away.

Read More at Inc. Magazine

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