Learn the Content Marketing Secret that Increases Likelihood of Purchase by 131 Percent
More than 87 percent of marketing executives are increasing their expenditure on content in 2017. Increasingly, that investment is going to “early stage content”–customer-focused material that provides educational value without explicitly selling. The brand building and soft sell content that has been deemed a “fuzzy value” in seasons past is gaining in favor.
Instinctively, successful marketers are recognizing that “templated blogs”–put a keyword here, a backlink here, and insert at least 1-2 calls to action in the beginning third of your piece–are “last season.” The complaints of “unless I can see how many products that piece of copy sold, that investment was wasted” are going away.