Macallan Whisky To Launch $15 Million Global Marketing Campaign
Anyone who's heard of Scotch whisky, has most likely heard of the Macallan. The brand is synonymous with luxury, with bottles by the distillery selling for astronomical prices. Just last month, two bottles of Macallan 1926 sold for $1.2 million at Dubai Airport. The iconic brand is known far and wide. Therefore, it comes as a surprise that Macallan will be launching a huge marketing campaign, with a great focus on the brand's digital presence. The new campaign will cost approximately $15 million and is expected to launch in October 2018.