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Make Your B2B Content Marketing Better

The Content Council on April 9, 2018 - 9:22 am in Strategy

It’s always better to do fewer things well than more things poorly. So if you’re on every social media platform known to man, are you sure you’re doing all you can to maximize your return on each? (And it may be time to give up on that MySpace page, regardless …) If you’re not sure, consider picking out the one or two channels on which you’re strongest or on which your team is most comfortable, and doubling down. If you improve your results quickly you’ll know your wide net wasn’t as effective as it should have been and a more targeted approach will yield better results.

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