Make Your B2B Content Marketing Better
If you’ve been underwhelmed by the results of your B2B content marketing, it’s time to re-evaluate your efforts. There may be relatively simple solutions that will improve your results dramatically.
It’s always better to do fewer things well than more things poorly. So if you’re on every social media platform known to man, are you sure you’re doing all you can to maximize your return on each? (And it may be time to give up on that MySpace page, regardless …) If you’re not sure, consider picking out the one or two channels on which you’re strongest or on which your team is most comfortable, and doubling down. If you improve your results quickly you’ll know your wide net wasn’t as effective as it should have been and a more targeted approach will yield better results.