McDonald’s unleashes social media marketing stunt with Mindy Kaling
As McDonald’s ad agency We Are Unlimited has just debuted a new round of McDonald’s work that might — at first glance — appear to be rather clever.
The spots feature actress and comedian Mindy Kaling talking about a place where Coca-Cola (NYSE: KO) tastes so good. The gimmick in what would otherwise be a straightforward statement of fact that Kaling believes to be true comes from her apparently being forbidden to name that place she’s thinking of — which by now you’ve probably guessed is McDonald’s (NYSE: MCD).
In the debut spot in the series of ads, Kaling encourages viewers to Google “that place where Coke tastes so good,” which, as by now you’ve no doubt deduced, should lead those who follow her instructions to figure out that place is McDonald’s.