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Media Trends: Are You Keeping Up?

The Content Council on March 13, 2018 - 9:11 am in Research, Strategy

“Content is king, right?” Content marketing is the leading trend in the industry, according to Smart Insights. With content marketing, advertisers attract a specific audience with relevant content and increase awareness of their brands. In order to get a high return on your content marketing investment, be sure your content is driven by marketing objectives and is compelling to your target audience. Also, avoid these pitfalls.

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