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Messenger Bots are Going to Be Huge in Content Marketing

The Content Council on August 10, 2017 - 8:16 am in Digital, Strategy

Messenger bots are in their infancy. You can tell that a technology platform is starting to take off when someone figures out how to make money with it. For Messenger, that happened when Facebook figured out how to take payments from within Messenger. That’s a big deal because the whole point of Messenger is to keep people in, duh, Messenger.

Before Messenger figured out payments, you had to go to an external website to buy things. That was a big problem for the 30,000 or so bots on Messenger. So this is a big deal. High fives all around to the Messenger team.

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