MSP-C’s Vice President of Content talks to Content Magazine
Erin Madsen is no stranger to the content business. Formerly in daily newspapers and lifestyle magazines, she moved client-side to work at Target, helping launch its content site, A Bullseye View. Now at MSP-C she is VP of Content, with clients such as Delta, 3M, UnitedHealthcare, IBM, and University of Phoenix under her guidance. Here as The Content Council’s Rising Star, Madsen talks to Content Magazine about her success with a major CPG corporation, the importance of authentic content, and why former journalists make great marketers.